Media Capital Partners
MCP helps companies refine their value proposition into compelling ideas that motivate customers and investors. We create strong, competitive businesses ...
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site_name: Media Capital Partners
title: Building Brands
url: http://www.mediacapitalpartners.com/
type: website
description: strategy, media, barter, lower cost media
image: http://static1.squarespace.com/static/55c25295e4b0072e5b2fd3fc/t/58208429e6f2e1714cf5b517/1487006186293/?format=1000w
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- <H1>
- <H1> Increasing the VELOCITY and value of your business
- <H1> Increasing the VELOCITY and value of your business
- <H1> We build brands that build businesses
- <H1> We build brands that build businesses
- <H2> FInding value early — the MCP vision
- <H1> The Work
- <H1> The Work
- <H1> Biotech and PHARMA
- <H3> CHALLENGE: DEVELOP A NEW MARKETING STRATEGY TO LOWER COSTS AND INCREASE SALESSOLUTION: CHANGE THE FUNDAMENTALS, THEN CHANGE THE ADVERTISING STRATEGY
- <H3> CHALLENGE: develop a new brand strategy for an emerging biotech companySOLUTION: translate complex science into everyday language and implement a marketing and pr strategy to educate the patient and investor audiences
- <H1> OTC
- <H3> CHALLENGE: ADVERTISING WAS DRIVING INTEREST IN THE CATEGORY - NOT COMMERCIAL SUCCESS FOR THE BRAND SOLUTION: DEVELOP A STRATEGY TO GROW REVENUE AND MARGINS TO COMPETE AGAINST STORE BRANDS
- <H1> national speciality retailer
- <H3> Challenge: increase average ticket value during the critical holiday shopping seasonSolution: the digital "holiday treasure hunt"
- <H1> NATIONAL multi-brand RETAILER
- <H3> challenge: Sales, sales and more salessolution: getting the mix right and then target the advertising against higher margin products
- <H1> AUTOMOTIVE
- <H3> CHALLENGE: MIXED MESSAGING WAS UNDERMINING THE BRANDsolution: ALIGN POST-SALE COMMUNICATIONS TO ENSURE CONSISTENT DELIVERY OF THE BRAND MESSAGE
- <H3> Our team has completed work in the following additional categories:
- mcp13
- strategy13
- value12
- marketing12
- brand11
- company10
- developed9
- new9
- brands8
- advertising8
- media8
- build7
- business7
- sales6
- consumers6
- challenge6
- consumer6
- communications5
- store5
- products5
- product5
- digital5
- market5
- holiday5
- research5
- work5
- increasing4
- strong4
- competitive4
- costs4
- models4
- building4
- creative4
- patient4
- shopping4
- often4
- only4
- national4
- messaging4
- companies4
- change3
- program3
- distribution3
- increase3
- revenue3
- velocity3
- retailer3
- data3
- develop3
- businesses3
- right3
- customer3
- against3
- category3
- ceo3
- all3
- team3
- driving3
- client3
- talent3
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value | |||
marketing | |||
brand | |||
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- your business4
- mcp developed3
- new marketing2
- motivate customers2
- companies refine2
- build businesses2
- digital holiday treasure2
- competitive businessesby building2
- building brands our2
- schedule free consultation2
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External links: 2
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https://twitter.com/MCPBrands | |
https://www.linkedin.com/.. /15228411?trk=tyah&trkInfo=clickedVertica... |